Project management for market research
Not every company performs its own market research, but every company needs it – at least temporarily. In market research departments, there are frequently many in-house inquiries, and not all of them can always be controlled and monitored. With outsourced project management for market research, you ensure coverage of your peak projects.
BESTSIGHT relieves you of the burden, and guides your projects in cooperation with market research institutes, from creating the briefing all the way to presenting results. Project management for market research includes the following modules:
- creating a market research briefing, including recommendations as to method, target group, and survey contents
- soliciting several market research institutes, definition of criteria for selection of the most suitable institute, recommendation of the institute with the best price-performance ratio
- controlling and quality control of the questionnaires and testing material
- reviewing the field work with the interviews or group discussions, and adhering to the project deadlines
At the conclusion, you will receive a presentation of the results, reviewed for quality and plausibility, with clear, action-oriented recommendations.