Strategic core studies
- Brand strength and image research, driver analysis
How strong is your brand? What values and what personality does it embody? Does the tone of your advertising message accord with your brand image and does it reach the intended target group? Analysis of your brand gives useful information from which can be derived key recommendations for your future brand positioning and communication. In addition, driver analysis tells you how individual aspects affect brand strength and consumers’ brand loyalty.
- Usage and attitude studies
Gain valuable knowledge about consumers by documenting and analysing the ways they make use of products and services, or their attitudes towards them.
- Analysis of motives and barriers
What are the motives that lie behind the choice of a product? What are the barriers to purchase? An analysis of motives and barriers identifies a product’s strengths and weaknesses.
- Target group analysis and segmentation
Thorough target group analysis and systematic segmentation of markets and prospective customers in accordance with socio-demographic and psychographic criteria are an essential foundation for strategic decision-making in marketing.