- Sensory testing
Product dimensions which are important for the product category are being tested in an early development stage.
- Product testing
Test and validate individual product features such as use, form, taste, colour or packaging before you introduce your product to the market. Or check the attractiveness to consumers of the services you offer, individually and as a whole.
- Price testing
Check whether your calculated market price is acceptable to prospective customers, determine price thresholds and price/performance ratios.
- Conjoint analyses
With conjoint analyses the preferred combination of different product attributes for an optimal marketing-mix can be identified.
- Name testing and claim testing
What associations are evoked by names or slogans? Check brand and product names and any product claims you make for customer appeal.
- Portfolio studies
Additional to the acceptance of a single product the impact of the new product on the whole product range can be determined (cannibalisation/on top sales)
- Test market
Avoid expensive flops before launching your new product:
Depending on the situation the success of your new product (sales volume) can be determined either through a simulation in a test studio or through a “real life test” in a clearly delimited test market (before launch). Also the effects of advertising can be evaluated before airing your commercial.