- Insight generation
What do consumers think and feel? How do they behave, and why? What needs do they have that are not met by the current offering? Focussed insight generation gives you basic information about your potential customers, offering valuable evidence for practically relevant recommendations in connection with product development.
- Consumer observation and survey
Observation in the domestic environment or at the point of sale teaches us about consumers’ intuitive behaviour in everyday situations, and also about the psychological meanings of your products and the way they are used in practice. Knowledge thus gained can be made use of in subsequent surveys.
- Accompanied shopping
Accompanied shopping is a research technique that involves the observation of the consumer’s entire buying process from home behaviour to point of sale, providing helpful insights into the buyer decision process.
- Eye-tracking studies
Eye-tracking allows the scientific analysis of customers’ eye-movements as they see your advert, your assortment, navigate your web-site or make a purchase at your on-line shop.
- Shopper studies
Shopper studies provide valuable information about potential customers’ perceptions and judgments at the point of sale: how does the buying process proceed, and what influences buyer decisions at that point? What do customers feel about the atmosphere, the overall range available, and the product guidance offered? It also provides detailed information about footfall and average length of stay. If desired, additional household and business panel data can be incorporated in the purchase analysis as a function of the key performance indicators laid down.
- Market developments
Panel data (household or trade panel) helps to analyse the development of your relevant markets – the starting point could either be the buyer or the trade outlets. The spectrum of analysis can range from the depiction of the current business situation to projections of trends concerning the future sales development in your market.
- Launch monitoring
With professional launch monitoring, development trends for new launches can be determined early, in order to be able to either take measures to counteract or to increase the success of your product or service.
- Price elasticity analyses
The effect of price changes are simulated, allowing effective predictions to be made with regard to lowering or increasing prices.
- Customer satisfaction studies
How satisfied are customers with your products or services? How happy would they be to recommend your business to others? Customer satisfaction analysis provides valuable answers and support for decision-making.
- Mystery Shopping
Secret test purchases or orders allow you to check the quality of service offered by your business.