- Display and poster testing
Improve the design and effectiveness of displays and posters among your target groups with realistic pre-tests: have the communicative goals been achieved?
- TV commercial testing
The testing of TV commercials analyses how effective they are in communicating the intended message, providing valuable indications as to their general impact and also detailed feedback on the effect of individual sequences or shots.
- Advertising tracking
Question random individuals from your defined target group about what they remember of adverts and about their opinions and attitudes towards the products advertised. The conduct of regular post-tests, as they are called, provides valuable results that guide decision-making about advertising.
- Internet usability testing
Is the design of your website intuitive, making it easy to use? How easy to understand is the content? How is the overall look and feel? Usability tests give clear answers to such questions, highlighting necessary improvements to your web presence or on-line shop.
- Social Media Analyses
How does your website perform compared to your competitors? What is the image of your company/your brand on the internet? Is there a need for corrective measures?