Market Research Experts
We have a wealth of experience: With over 1.500 qualitative and quantitative market research studies conducted in research and industrial companies, as well as numerous panel studies (trade and household panels), our expertise is built on 20 years of experience in B2C und B2B in the following areas:
- Consumer goods industry
- Services sector
With our solid know-how and numerous, specialised net-work partners you receive comprehensive know-how in market research and consulting- and management competency from one source.
As a qualified psychologist, Sabine Henjes has worked in market research for the last 18 years. Having spent nine years in institutional market research and nine years in corporate research for companies as Tchibo GmbH, iglo GmbH, the Hamburg Messe und Congress GmbH and Carlsberg Deutschland GmbH, she has all-round experience in the three core areas consumer, market and shopper insight.
Most important special qualifications
- Systemic Management Coach© of Neue Hamburger Schule, DVCT-certified
- Member of German market research society (BVM) and head of regional group north with regular specialist presentations
- Member of Toastmasters International (Speakers´ club) and Awarded as “Competent Communicator and Competent Leader”
- Awarded trainings in the areas leadership, management and communication
With an academic background (master degree in Managment) Kai Saalbach has worked in corporate market research of international companies of the FMCG-industry for more than 20 years. The companies he worked for comprise Bahlsen GmbH (market leader in German biscuits market), Kellogg (Deutschland) and The Coca-Cola Company.
The various issues in Marketing and Sales are something he is very familiar with and he knows well how to answer these by precise, solution-oriented analyses. His solid experience results from the panel area (trade and householdpanel) as well a from the wide spectrum of quantitative and qualitative ad hoc studies.
Most important special qualification
- Six Sigma Yellow Belt certification